The buzz around autonomous vehicles (AVs) has been building for years, and 41% of Americans report excitement for the new technology, as it could have the potential to "make travel easier for people who can't or won't drive" (50% of those excited) and "gives people time to do other things in a car besides driving" (40% of those excited), according to Enterprise Mobility's first On the Move mobility survey.

However, that excitement is tempered by a major hurdle today: Sense of control. Nearly three quarters of respondents (72%) prefer to be in control of the car they're driving (or riding in).

"Although there is some initial skepticism around AVs, we see that many consumers change their minds about the technology once they get a chance to experience it," said Withington.